Milin Enterprists
Milin Enterprises
Chapter 6 Section A

Build a Site that
Gets the CLICK!

Like any great show, whether it’s baseball, or the theatre, or the Olympics, success is all about preparation. And boy, have you prepared!

And all that preparation has convinced you that your show should be
Yes! What started out as “fashion” has turned into a site about fashion factory outlet stores. After all, you yourself love buying clothes and shoes at a great price. Oh, the thrill of stopping by a new freeway-side outlet mall and finding beautiful, cheap buys at a Tommy Hilfiger outlet.
While you love the idea, money talked, too. Site Build It! Manager calculated a terrific profitability for it. And the cost for bidding on these sites was ridiculously low. Your methodical research has uncovered a high-potential business! 

Now it’s time to build income through content, to build a site that gets the CLICK! Since I’m still in 2-line-summary mode, let’s boil down the essence of building income through content

Deliver valuable content to your readers
tasty content to your spiders.

Your site must be a WIN-WIN-WIN-WIN proposition for four parties

  1. Your Visitor
  2. the Search Engines
  3. Your Merchants
  4. You
Let’s look at each WIN
  1. Your visitor must get what he is looking for, outstanding information. overdeliver with original, high-value info. If you don’t do this, he simply clicks the back button to the Search Engine and says “Next!” 

  3. The Search Engines are in business. Their product is the quality of their search results. Help them make their product better, and they’ll love you. How? 

  4. Search Engines use computer programs called spiders to go out and bring your site back to its home (i.e., the Search Engine’s database). Then when someone looks up, say, “factory outlet stores,” another program decides whether your site, or another, is more relevant.

    You must honestly convince each Search Engine that you are the most relevant (at least in the Top 20, preferably in the Top 10) for the keywords that you target. If you trick the engine, your success won’t last long, and when it discovers the trick, it will ban you. Why? Because tricks hurt the Search Engine’s product rather than help.

    Help the searcher, your potential visitor and your merchant’s potential customer, solve his problem or his quest. Satisfy the whole reason why he is doing the search. If you do this, you add value to the Search Engine’s product.

    If you do this properly, you never have to worry about the Search Engines, because they and you become partners in an effort to deliver quality content to searchers

    • No tricks in comment tags or invisible links or anything else that is not natural for a true content site.
    • No hoping that the SEs don’t change their attitude towards your tactics.
    • No worrying about just the right number of times to repeat a keyword in the META Keyword tag.
    • No time-wasting, constantly staying on the cutting edge ahead of the engines
    • No 8 versions of the same site, one for each major engine. Focus on creating one best fit site that scores well with most of the engines for most of your words most of the time. Then spend your time creating another site. No games.
    • No off-target keywords to suck in untargeted customers.
    • No fretting about whether competitors will complain about your tricky methods.
    • No multiple domains, hidden inter-linking, etc., since every page is for the customer, first and foremost, and since you are simply writing to also satisfy the Search Engine, none of this is necessary.

    There’s simply nothing to worry about. Sleep well and enjoy solid, stable results by doing it all right the first time.
  5. Your merchants want sales. As we have seen, the best way to deliver that is through outstanding content that gains your visitor’s confidence, then using in-context text links to refer/ recommend/ direct those visitors to places that you believe will deliver great value.

  7. You must win, too, of course. How? That’s the easiest part. If you get the first three wins right, you will succeed. Think about it
Overdelivery to your visitor ensures repeat visits, confidence and ongoing sales. The Search Engines will never ban you. And, as you become a superaffiliate, your merchants will pay you more and more, perhaps even giving you special bonuses and deals!

I call the road to your win.


Why? Because here’s what has to happen for you to win

  1. FIND

  2. Your potential visitor must find you in the Top 10 (no worse than top 20) of the search results for your keyword. If your potential customer does not find you on the first or second page of the Search Engine’s search for your keyword, well, you simply don’t exist for that word. 
    Game over.
  3. CLICK 

  4. Your potential must read the Title and Description that the engine uses in the search results, and must find it sufficiently compelling to CLICK to your site. If your Title and Description are boring or tacky, your potential visitor will probably not click to your KFCP (Keyword-Focused Content Page). 
    Game over.
  5. CLICK 

  6. Your visitor finds high value content, learns to trust you as someone honest who delivers, and so follows your recommendations, CLICK again! If your page delivers poor, low value info (or even worse, a sales pitch), you still get the CLICK on the Back Button to the Search Engine’s results page. “Who’s next?” 
    Game over.

  8. Finally, your visitor arrives at your merchant in a feeling smart about myself and open-to-buy mood, ready to CLICK that buy button!
If you get the FIND-CLICK-CLICK right, that last CLICK-kaCHING is almost in the bag!


To accomplish that, all you have to do is get the first three wins right. The fourth win, your win, must follow automatically. 

We're about to discuss building your site. I'll try to keep it as non-technical as possible. And I'll refer you to some outstanding techie sites below, for those of you who are so inclined.

Whether you are a tech expert or a newbie, however, Site Build It! is a product that makes all the technical issues invisible to you. This lets you focus upon what's really important, getting your knowledge out of your brain and into your site. All you need to know is: what you know!

Here is what you do not need to know

  • no html required
  • no ftp or any knowledge of how Web hosting works, this works purely through the browser!
  • no Search Engine skills, Site Build It! will take you by the hand as you create SE-effective pages. You don't even need to know what a META tag is. Site Build It! creates all these for you.
  • No techie stuff at all.
Site Build It! is all about building SE-attractive sites that simultaneously presell through great content. Use it to create a Theme-Focused Content Site that ranks highly with Search Engines (SEs), and that gets your visitors to click through to your affiliate programs. Its invisible- to-you technology delivers
  • a powerful preselling, get the click Themes-Based Content Site
  • an ethical, effective way to attract targeted customers to your site
  • satisfied visitors who find what they seek and who click to your merchants' sites
  • happy SEs who deliver what they promise, accurate searches. They score your site highly, and love doing so.

Since the site is all yours, you can build pages around a central theme, say factory outlet stores, or pricing, or fashion models, or Leprechauns, or whatever you know and love. So you'll rank highly at the engines.

Since it's a full site in every respect and not a free site (engines score freebies negatively for many reasons, even if you have your own domain), you will score much higher at the engines than with any free site.

Everything you read in all 10 chapters of this discussion is included in Site Build It!. All you'll have to do is build your site, following the online help if you ever need it. The online help takes you through every step of building a Theme-Based Content Site that will score well at the major Search Engines. And it goes well beyond that, helping you build traffic in other ways, too.

Use the free SBI! Action Guide download to help you decide.

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