“Why do you rob banks?” the officer asked infamous bank-robber
Willy Sutton, moments after being arrested...
“I go where the money is.”
Let’s say that you love fashion. You eat, live and sleep it. You read
all the fashion magazines. You head straight to that part of any bookstore.
Your friends beg you to talk about something else “for a change!”
It’s time to brainstorm and prune. Initially, you’ll brainstorm as many
related Keyword-Focused topics as possible that are related to fashion.
Then you’ll prune out the low-profit-potential ones.
First thing you do? Power up your very own keyword tool center. There
are three “Windows” of information here
Open your browser and start with:
Window #1 The
Time to brainstorm some Keyword-Focused topics. Use Overture’s
Suggestion Tool (formerly known as GoTo.com) or 7Search
Related Keywords Tool. [to open an account with Overture].
Use both as a cross-check.
Enter “fashion” and hit “Find It!” -- here are the most common keywords
that Web surfers search upon that contain the word “fashion” at Overture:
1701 fashion model
1676 fashion designer
1429 fashion magazine
1356 fashion design
821 fashion show
755 fashion institute of technology
711 teen fashion
669 fashion history
563 fashion bug
462 fashion photography
409 teen fashion model
363 men fashion
310 history of fashion
309 fashion trend
278 fashion modeling
269 1920's fashion
264 fashion job
257 men's fashion
252 celebrity fashion
252 fashion design school
244 indian fashion
236 1920s fashion
217 fashion illustration
207 fashion school
205 japanese fashion
<stopped at 200>
The number in the left column is the number of times that each keyword
was searched in the preceding month at Overture. In a sense, it’s an indication
of the demand (by your potential visitors) for each keyword that contains
the word “fashion.”
OK, what do we have so far? We’ve got a good idea of what your potential
visitors want. In other words, we know what’s in demand , and by how much,
for a variety of keywords (some of which will become your high-profitability,
Keyword-Focused topics) that contain the word “fashion.”
Now it’s time for...
Window #2 The
Ready to prune out the low-profitability topics?
Before we can start pruning, we need to check out the SUPPLY of your
“fashion-containing” keywords. In other words, how many sites already provide
content for the keywords that we found in your demand window?
In your supply window, load up AltaVista
OK, let’s continue the “fashion” supply research example. Once we do
this, we’ll be ready to start pruning.
Use AltaVista or Google in your supply window (Window #2) to search
for each of the “fashion”-containing keywords that you found in your demand
window. Yes, do a search for each keyword. It is a bit tedious, but the
research will pay off.
First, though, let’s create a master keyword list. Do this either in
a simple text file, or via a database or spreadsheet program.
Whatever you decide, use a master keyword list. It will evolve into
the master blueprint for your entire site. If you follow these instructions,
the site will almost build itself!
OK, here’s what to do with your master keyword list. Create four columns
and label them keyword, demand, supply, and supply site info. For each
“fashion”-containing keyword in your demand window:
I’ve started your MASTER KEYWORD LIST for you.
Enter the keyword itself into the column labeled “KEYWORD” -- copy-and
paste to avoid typos.
Enter how many times it is searched (info that you found in the DEMAND
WINDOW) into the DEMAND column.
Enter how many sites Google or AV finds (in your SUPPLY WINDOW) in your
column labeled SUPPLY.
Read the listings for the Top 20 sites that Google or AltaVista returns
for each keyword. Make brief notes in the fourth column, SUPPLY SITE INFO
-- no need to visit the sites yet (perhaps just a quick click to the home
page if you need a bit more info). Just get a flavor for the kinds of sites
that each KEYWORD search delivers.
||SUPPLY SITE INFO
||NOTE: “Fashion” is too general. Don't bother researching
this word for products/services. The real opportunities lie in the niches,
in topic keywords that have more specificity.
||information about models, agencies, sites about a specific model or
||Barbie designers (!), various “name” designers
||online and offline fashion mags, eye-ware magazine
||Schools, colleges, and internships; designers selling fashion designs
Add as many notes as you like for supply site info. I’ve kept it very
brief here, since it is only an example.
Finally, make two more columns, one labeled possible partners
and the other called ideas for content. Time for some in-depth,
professional, “supply window” research.
One way to review the results that AltaVista returns is through its
“editorial” section. To find editor-reviewed sites (as opposed to spider-generated
results), you can either do a direct search by typing in a keyword or you
can go through a particular category to find directory listings.
Google, too, sends you to their version of a directory. On the home
page, click on the link “Google Web Directory”.
You could also use Yahoo! if you like directories. Google uses Open
Directory and AltaVista uses LookSmart to power their directory results.
rounds out the “Big 3 Directories”
Below the directory results, you get the top search results from the
Search Engine itself, ranked in order of relevance to the search term (these
are the results that you skimmed for supply site info). The rankings here
are determined purely by computer algorithms that analyze gigantic spidergenerated
databases of Web pages.
Review as many of these sites as you like. I’d suggest at least the
first 10-20 sites. But you may find merchants in need of traffic help (i.e.,
you!) deeper down.
As you get into this in-depth research, you’ll notice three types of
for whatever reason (off-topic, geographic, lousy site, etc.), they
just don't fit. Skip these.
in possible partners, enter what kind of merchandise they sell. If
they have an affiliate program that fits your concept, enter the URL of
the “join page” for the affiliate program of that merchant. These are indeed
possible partners. Even better, you’re automatically organizing the possible
partners according to each keyword -- so you are already preplanning each
Keyword-Focused Content Page’s “in-context” text links!
these sites are your direct competitors. They make money through banner
ads and affiliate programs, too. And good news!... They’ll speed up your
learning curve by giving you a lot of information. Why? Because they've
already done a ton of work for you! Here’s what to do
As you review these content sites, you may get some great ideas for content
on your own site. Enter these ideas into the ideas for content column.
Browse the site, drilling down into the content. Click on the banner ads
and text links, following these links out to their destinations, to see
what kind of merchants that they have chosen as affiliate-partners. Or
perhaps it’s a straight advertising deal -- make a note of these merchants
as potential advertisers, too. If a given merchant fits your concept and
has an affiliate program, enter the kind of merchandise it sells, and the
“join page” URL, as you did just above.
It can be a tedious pain to look for a link to a merchant’s affiliate program.
Some home pages are quite crowded. Here’s how to find it quickly
If you still can’t find it after that, forget it. They probably don’t have
an affiliate program.
See if you can find reference to it with a quick scan of the top, left
and bottom navbars (graphic or text links). If not
Do a quick find on the home page. Press on the control+f keys on your keyboard
(command+f if you are using a Mac). Then enter “affil” (the first few letters
is fine and reduces chances of a typo) into the box of the window that
pops up. Try also for “assoc” (short for “associate”) and “refer” (short
for “referral” or “referrer” program).
Use their search tool or online support chat (if they have one) or 1-800
line, or send them an e-mail. If they don’t have an affiliate program,
ask if they are interested in buying pay-per-click advertising (more on
selling pay-per-click advertising a bit later in this discussion)
You will tend to find merchant sites via the engine’s “directory listings”
and content sites by reviewing the top 20+ search results.
Continue on for the remaining keywords, until you have completed all
six columns for all of your high profitability “fashion”-containing keywords.
lots of good content ideas for the site
some good leads to merchants who could need pay-per-click advertising from
you a bit later
a few merchants who have affiliate programs (but the real motherlode for
affiliate programs will come in chapter 4!).
I can’t over-emphasize the importance of your master keyword list. Your
entire site, including its most profitable directions, lies in this blueprint.
If you find creating your own list (with a database or spreadsheet program)
to be too daunting, and if a text list is too awkward, consider “Site Build
It! Manager” software, which is included in Site
A powerful automator, work-organizer and time-saver, it makes the entire
master keyword list child’s play.
How? It does the demand, supply and breakout windows (we talk about
breakout below) for you automatically, turning hours of work into minutes,
as it builds and researches an entire master keyword list for you. it even
calculates the profitability of every keyword automatically. Its Find and
Sort functions turn it into a powerful, high-yield tool.
For more information about Site Build It!, and to see screenshots of
the awesome Manager in action, download the free SBI!
Overture’s Suggestion Tool and/or 7Search’s Related Keywords tools in
your demand window generated many “fashion-containing” keywords, along
with the DEMAND for each keyword.
And your supply window’s AltaVista or Google and/or Overture revealed
the number of sites (i.e., the supply of sites) that provide information
about each keyword, as well as a lot of leads to possible merchant-partners
and even some ideas for content.
Now it’s time to pick the keywords with the best profitability. These
will be the keywords with high demand (i.e., tons of searches according
to the Overture Suggestion Tool) and low supply (not too many sites found
at AltaVista or Google).
Eliminate any words that appear too competitive (i.e., supply is too
high in Window #2 or bidding competition at Overture is too intense), especially
if they are not searched upon very often (i.e., demand is low in Window
#1). And especially if there does not seem to be many possible partners
For example, notice that “fashion school” was only searched for 207
times in the previous month at Overture. Let’s say that your AltaVista
search returned 10,000 sites. Not a good combination. In fact, though,
it returns only 996 matches -- so even though it’s not requested so often,
you should consider including it in your site since the competition is
so light (i.e., demand:supply ratio is pretty good).
Your best words would have high demand (i.e., high Overture numbers)
and low supply (i.e., low supply of competing sites turn up in your AltaVista
or Google search, or the bidding competition at Overture is low).
This is a rough protocol, so don’t become a slave to it. Follow these
Only eliminate the worst combinations of high supply and low demand and
low number of possible partners.
When you’re ready to write your site, start with the keywords that have
the best combination of high demand and low supply (especially the ones
that you really enjoy and know!) and a good number of possible partners.
As you start to see patterns for the kind of sites that appear in your
supply sites and possible partners and ideas for content notes, you’ll
refine your Site Concept. Ultimately, you’ll create Keyword-Focused Content
Window #3 BREAKOUT
fit with your final Site Concept
have a good supply/demand ratio
have a good number of potential partners
that you enjoy writing about.
By now, you very likely have enough keywords to
keep you busy for a while. If so, give this a quick read and move on to
the next section. If you need more high-profitability keyword topics, or
if you just want to be thorough, work through this third and final WINDOW.
It just might affect the final concept that you refine and the domain name
that you select.
It’s easy to get “concept- keyword- bound,” i.e.,
tied to your basic Concept Keyword, “fashion” in our ongoing example.
But the money is in diversity, in developing a
wide variety of different keywords, and then building Keyword-Focused Content
Pages (KFCPs) that deliver high-value information. Those pages attract
targeted customers, who then click through to your merchants. In other
words, we started with a basic Concept Keyword like “fashion.” All the
brainstorming and pruning revolved around that word.
|Want to accumulate more information about the intensity of the competition
(i.e., the SUPPLY of keywords) for top rankings for your keywords? Use
Overture is another good indicator of competitive SUPPLY. It is a Pay-Per-Click
Search Engine, so the companies you find are serious companies who do some
research and are willing to pay for listings. They also tend to be a bit
more marketing-savvy. So you'll get useful info here. There are a lot of
other Pay-Per-Clicks, of course. But since Overture has been around the
longest, bid prices have had more time to rise closer to "true market value."
Search for "fashion model" at Overture. At the time of this writing,
the winning bid to have the top spot on this search results page is $0.15
(where it says "Cost to advertiser" at the end of the description for each
site -- if you don't see a price, then the "regular" Search Engine algorithms
have simply returned that site for free -- you can have that spot by bidding
On the other hand, "fashion designer" costs $0.25 to be #1 in the search
results. This makes sense, since our AltaVista research showed that there
were many more sites about "fashion designer" than "fashion model" (i.e.,
Want another sign of competitive SUPPLY? Note how many sites bid for
each keyword. For example, 15 sites bid at least one penny for "fashion
model." And 16 sites bid for "fashion designer." Pretty close, in this
case. Expect some big price gaps in the bidding for "fashion designer,"
which has a much higher #1 bid.
Now remember, companies who pay for keywords are serious about their
businesses. They are either merchants or content sites determined to build
traffic. Visit the Top 10 sites (do 20 if you're feeling ambitious!).
If it's a "Merchant site," it's more likely to have an affiliate program
than usual, since it's already savvy enough to "pay per click." If it does
have an affiliate program that fits your Site Concept, enter what kind
of merchandise they sell and enter the URL of the "join page" into POSSIBLE
PARTNERS for that keyword.
If it's a content site, review its content and follow the links out
in the same way as outlined above -- add to your POSSIBLE PARTNERS and
IDEAS FOR CONTENT columns. Some of the content sites will be serious affiliate
sites, so pay careful attention to what they are doing.
Repeat the process for all of your HIGH-PROFITABILITY "fashion"-containing
OPTIONAL: While you're doing Overture research, create a second list.
Let's call it your Overture BID-FOR-KEYWORD LIST. Let's label the first
column "KEYWORD" again. Now add 23 more columns to the right of KEYWORD
(yes 23, but don't worry -- as a SBI! subscriber, the Manager has already
done all this for you). Here's what to do for each of your HIGH PROFITABILITY
Label the first two columns to the right of the KEYWORD column "Price
I Should Bid" and "Buys #" -- leave them empty for now
In the next column, enter the number of sites that have bid AT LEAST
A DIME (minimum bid at Overture) for each keyword (ex., let's say that
you do a search for "fashion model" and you find that 15 sites bid at least
one dime for "fashion model" -- enter "15").
Now, in the next 20 columns, enter the price for the "Top 20" search
results spots (searchers are unlikely to scan any result past #20 -- so
bidding for a spot beyond #20 is a waste of time). In our example, since
only 15 sites have bid for "fashion model," you enter these bid prices
in the first 15 columns -- leave the last 5 blank.
Now, back to those first two columns to the right of your KEYWORD. Enter
the best price you should bid in "Price I Should Bid". And in the next
column ("Buys #"), enter what spot in the search results that bid will
yield (Site Build It! Manager calculates this spot automatically).
If this seems like a lot of work, it's really not. And with Site Build
It! Manager, it's quick and easy! Site Build It! Manager features powerful
pay-per-click functionality. The Manager contains a BID-FOR- KEYWORD LIST
for every significant Pay-Per- Click engine to make your job as fast and
profitable as possible. It automatically researches all the bids at all
the engines, showing you where your best bid should be. And it automates
mass-submissions to the major Pay- Per-Clicks, too. Now it only takes minutes
to do what previously took days. (We'll cover more info on bidding for
keywords at the Pay-Per-Click Search Engines on chapter 9.)
More information about Site Build It!, including the Site
Build It! Manager tool.
As we'll see near the end of this discussion, the Pay-Per-Clicks can
be an extremely effective way to build traffic -- we'll cover some simple
strategies for bidding that will enable you to get the most "bang for your
buck (or dimes!)". You can delay this step until then, if you prefer.
One special note: If your search on a keyword returns sites that seem
inappropriate (in AltaVista or Google or Overture), it's likely that your
keyword does not reach the people you thought.
For example, let's say that you want to write a page about how to price
products - this page is meant to show e-commerce merchants how to price
new products. You decide that "price" is a good keyword. Do a search with
the Overture Suggestion Tool for the word price.
The results are interesting. Seems like a lot of people search for car
prices and airline ticket prices on the Net. Remember, though, your target
market is not looking for a great car deal or a cut-rate price on trip
to Europe, they are trying to figure out how to set a price on their products.
Double-check this hunch by doing a search for "price" right on the Overture
At the time of this writing, it costs 62 cents for the number one position.
And note that the top listings are all aimed at helping consumers find
the lowest prices for commodity type products. In other words, people searching
for the keyword price are not business folks looking for "pricing" info.
They are consumers looking for deals.
Save yourself time and money, "price" is not a good word to focus on.
Nor is any word that turns up irrelevant results on the Overture Suggestion
Tool and Search Engine.
Now repeat this procedure for the keyword "pricing", BINGO! This is
the RIGHT word.
|Site Build It! Manager automatically runs a complicated mathematical
formula that calculates the profitability of each keyword. It also enables
you to sort your keywords according to profitability, quickly allowing
you to focus on the most profitable words immediately.
Actually, it does much, much more than that. It uses all the techniques
outlined in this chapter 3 to build and research your entire master keyword
list. Days become minutes.
For a "big picture view" of how SB! (which includes the Manager tool)
and the 10 step process work together, download the free SBI!
|Let’s breakout a bit. What we need is a good
sharp knock on the sides of our heads, so that we can come up with keywords
that are related to “fashion” but don’t contain the word “fashion.”
To develop related keywords for your special Concept
Keyword (“fashion” in this case), use the JimTools’
Keyword Research Tools
See where it says “Research Keywords”? I recommend
that you select Google
(a Search Engine) and/or LookSmart
(a directory) for your keyword research
This Research Tool is great for finding words
related to your Concept Keyword.
|While the Overture Suggestion Tool
gives you all the search terms with “fashion” in it when you enter “fashion,”
the JimTool “breakout” brainstorms related words that do not necessarily
have “fashion” in them.
You can then use those new keywords to brainstorm
and prune some more keywords in your demand and supply windows. So this
tool is a good source for more high-profitability topics for pages on your
One special note about our breakout brainstormer.
Don’t reject words outright, if you ask yourself “How does this fit in
with my target market?” you might be surprised! It’s an amazing idea sparker.
Let’s give Jim’s tool a whirl.
Enter “fashion” into one or more of the JimTools’
Keyword Research Tools. This returns the following words related to fashion
(irrelevant results have been deleted)
fashion show coordinator
fashion show producer
fashion show production
hair and make-up artists
ice skate fashion
international model scout
Use these words in two ways
Add these to your master keyword list, too. (Or start a new master keyword
list for any “concept-level” keyword that is different-and-strong enough
to stand as a separate site.)
Use the ones that fit your Site Concept “as is” to create more Keyword-
Focused Content Pages, (ex., a Web page about “winter styles” or “women’s
clothing”). Add these to your master keyword list and complete the demand,
supply, supply sites, possible partners, and ideas for content columns
for each one.
Extract “General Keywords”, like “discount” and “outlets” and “clothing”
and “styles”. Feed these fashion-related “concept-level” words back into
your demand (#1) and supply (#2) windows to brainstorm and prune a whole
new series of high-profitability keywords.
For example, “outlet” generates
||factory outlet stores
So “factory outlet stores” would be an excellent topic to include (especially
since it includes “outlet stores” and “factory outlet” within it for a
total of 5,199 requests!).
You can keep right on breaking out in Window #3, then brainstorming
in Window #1 (demand) and pruning after doing research in Window #2 (supply).
You will really come up with original, non-obvious keywords and affiliate
programs that are right for your target market and that are part of major
new directions related to fashion, but that don’t contain the word “fashion.”
You may even discover a concept that is so strong that you decide to
adjust your first concept, or even replace it with this new one!
Let’s get out of the three windows for a moment. They have focused on
the keyword end of brainstorming.
KEYWORD END.............………………..CUSTOMER END
(BRAINSTORM & PRUNE) -- KFCPs -- (BRAINSTORM
Now let’s look at the customer end. Get into your visitor’s shoes. Answer
|Here's another way to breakout. Use this really interesting Search
On Ixquick, a site
gets one star for every major Search Engine (ex., AltaVista, HotBot, etc.)
that scores it in their Top 10 (i.e., on Page #1 of search results). So
it's a fast way to check all the major engines at the same time. Any site
on the first page of Ixquick search results, with three stars or more,
is doing great. These sites know what they're doing and are not there by
accident. Two stars is good. One star could just be a fluke.
Search for "fashion" at Ixquick. At the time of this writing, Fashion.net
scored tops with five stars. Click to their site. Then go to the menu of
VIEW > SOURCE
This shows the HTML source code for this page. Look for the "META keywords
tag" within this page's HTML This site makes a common mistake of listing
tons of different keywords. But that's OK,. they've done a lot of brainstorming
Then repeat the process for the next site on the first page of Ixquick
search results. Add the next set of META keywords to your existing list.
Repeat until you're getting mostly duplicate words - that's the sign that
you've exhausted this breakout technique. Once you're done, you can use
these words in the same two ways as outlined above for JimTools:
1) Use them "as is" to create more Keyword-Focused Content Pages. Add
these words to your master keyword list.
2) Extract "General Keywords" and feed them back into your demand and
supply windows to brainstorm and prune a whole new series of high-profitability
keywords. Add these words to your master keyword list, too.
As I said, sites with two stars or more know what they are doing (the
more stars, the better they are). They are either merchants or content
sites determined to build traffic. Visit the Top 10 sites that also have
at least two stars.
If it's a merchant site, and if it has an affiliate program that fits
your Site Concept, enter what kind of merchandise they sell and enter the
URL of the join Page into possible partners for that keyword (as explained
above). If it's a content site, review its content and follow the links
out in the same way as outlined above -- add to your possible partners
and ideas for content columns.
Repeat the process for all of your high-profitability "fashion"-containing
For this discussion, we’ll use our pricing example that we already explored
briefly. Why not “fashion”? Because I know nothing about fashion. Up to
now, you’ve learned techniques that anyone can use for any topic. But,
for this part, you do need to know your customer and your concept.
Who are they?
What are they trying to do?
What other stuff do they look for?
So I’m using an example that I know. In this example, the concept is
to create a site that is all about pricing. It’s something that I know
a lot about and enjoy. I’ve done my prep actions. So I am already an affiliate
of SiteSell.com because Make
Your Price Sell! (MYPS!) is a perfect fit for my concept. I’ll
also provide links to good pricing books at an online bookstore, as well
as other related vendors.
Let’s assume that I’ve “three-windowed” my Concept Keyword, “pricing,”
to death. Now I want to approach things from the customer end. This empowers
me to come up with keywords that go way beyond the keyword end. And that’s
where the money is.
First, let’s answer the visitor questions that we posed earlier.
Who are they?
Writers, software companies, manufacturers in any industry you can
imagine. I’ll come up with a lot more answers and then figure out how to
reach them. I’ll be specific and break them down into niche segments. What
do they do? What kind of things would they search for at a Search Engine
that is related to their occupations?
What are they trying to do?
They are looking to sell their products or information and have no
idea of what they should charge for their product. As an affiliate of SiteSell,
I know that MYPS! can help them, they just don’t know it yet.
So, yes, I’ve worked on obvious words like “pricing” and “pricing software”
and “pricing” together with their industry, and so forth. And I’ve figured
out every way that they could possibly search for that information (ex.,
“setting a price,” “how to price”) and I’ve even run those through windows
#1 and #2!
What other stuff, besides pricing,
do they look for?
They’ll look for anything that is related to their business. Figure
out what problem your target market is trying to solve when they do a search.
Just trace their steps as they develop their product, write their sites,
build traffic, take orders and ship product. Intercept them with your message.
What words would they look for? Your site must solve that problem.
An example, what’s a common issue for people selling products on the
Net? “Fulfillment,” just to name one.
to name just a few others.
writing sales copy
credit card processing
There are so many starting points that the head spins. Anyone looking
up terms like the ones above will also have a need to price products more
effectively. They qualify themselves as serious business people with serious
needs. Exactly the right kind of people for MYPS!.
So I’ll intercept them when they search for, let’s say, fulfillment-related
topics, provide them with great content about fulfillment, and then also
introduce them to the concept of pricing. I’ve added a whole new major
direction, and income stream, to my site simply by thinking about my target’s
To show you how this can grow quickly, let’s continue my “new direction
for pricing” example. I click to JimTools’
Google keyword tool and enter “fulfillment”.
Here is a partial return:
call center catalog
|From here, I’ll extract “General Keywords,” like “catalog”
and “fulfillment” and “sales” and “customer service” (just to pick a few).
Then I’ll feed these “concept-level” words back into Windows #1 (demand)
and #2 (supply) to brainstorm and prune a whole new series of high-profit-potential
keywords. Add these words to your master keyword list, too.
For example, if I feed “customer service” into my demand window, I’ll
||customer service training
||aol customer service
||customer service week
||live customer service
||web customer service
||customer service skill
||customer service software
||online customer service
||at&t customer service
Please note that this new direction, this great group of profitable
words, is not about pricing, but they are perfect for our target market
of serious business people with serious business needs.
Are you thinking “What does fulfillment or customer service or sales
have to do with Make Your Price Sell!?" Absolutely, positively, EVERYTHING.
Am I suggesting that you fool business people who are looking for information
about these topics? No, not at all. If someone is searching for “fulfillment”,
he already has a product. A product that needs a Perfect Price.
Obviously, Keyword-Focused Content Pages about pricing are much more
tightly targeted to the Make
Your Price Sell! (MYPS!) product. It’s easy to write a good page
that ends in a recommendation to visit MYPS!. And of course, this is a
“must do.” It's easy and effective.
But let’s say that someone just found my page about order fulfillment.
It’s a terrific high value page that delivers just what she was searching
for. But how to lead that into a click to MYPS!???
Remember, preselling is really about selling yourself to your customer
through great content. So, once I have pre-sold with great content about
fulfillment issues on the Net, I lead into a few closing links.
First, I join the program of a good fulfillment company. I provide a
link to them.
Then, I add a link like this
|Before you can fulfill orders, you have to sell, of course. The
generally recognized BIBLE of Net-selling is called "Make
Your Site SELL! 2002." Highly recommended.
And I’ll follow that link with this one
|And before you can sell, your price has to be right. I have found
a pricing technology that has been receiving kudos from experts who are
on the cutting edge. Make
Your Price Sell. I highly recommend it. See what you think
Our target customer does not necessarily have to be looking for pricing
info, if we can intercept him in any of his daily needs, we can make him
aware of this wonderful pricing product that he will realize he needs.
Bottom line? If your keyword attracts your target market, there is always
a way, with just a touch of creativity, to stretch him to other products
that are likely also to fall within his “list of needs.”
Take three little windows, demand, supply, and breakout. Approach matters
from two different directions, from the keyword end and the customer end.
And you’ve got a great list of profitable content, almost ready to write
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