Milin Enterprists
Milin Enterprises
Chapter 3

Develop HIGH


“Why do you rob banks?” the officer asked infamous bank-robber Willy Sutton, moments after being arrested...
“I go where the money is.”

Let’s say that you love fashion. You eat, live and sleep it. You read all the fashion magazines. You head straight to that part of any bookstore. Your friends beg you to talk about something else “for a change!”

It’s time to brainstorm and prune. Initially, you’ll brainstorm as many related Keyword-Focused topics as possible that are related to fashion. Then you’ll prune out the low-profit-potential ones.

First thing you do? Power up your very own keyword tool center. There are three “Windows” of information here

  1. Demand
  2. Supply
  3. Breakout
Open your browser and start with:

Window #1 The Demand Window

Time to brainstorm some Keyword-Focused topics. Use Overture’s Suggestion Tool (formerly known as or 7Search Related Keywords Tool. [to open an account with Overture]. Use both as a cross-check.

Enter “fashion” and hit “Find It!” -- here are the most common keywords that Web surfers search upon that contain the word “fashion” at Overture:

13389 fashion
1701 fashion model
1676 fashion designer
1429 fashion magazine
1356 fashion design
821 fashion show
755 fashion institute of technology
711 teen fashion
669 fashion history
563 fashion bug
462 fashion photography
409 teen fashion model
363 men fashion
310 history of fashion
309 fashion trend
278 fashion modeling
273 fashion
269 1920's fashion
264 fashion job
257 men's fashion
252 celebrity fashion
252 fashion design school
244 indian fashion
236 1920s fashion
217 fashion illustration
207 fashion school
205 japanese fashion
<stopped at 200>

The number in the left column is the number of times that each keyword was searched in the preceding month at Overture. In a sense, it’s an indication of the demand (by your potential visitors) for each keyword that contains the word “fashion.”

OK, what do we have so far? We’ve got a good idea of what your potential visitors want. In other words, we know what’s in demand , and by how much, for a variety of keywords (some of which will become your high-profitability, Keyword-Focused topics) that contain the word “fashion.”

Now it’s time for...

Window #2 The Supply Window

Ready to prune out the low-profitability topics?

Before we can start pruning, we need to check out the SUPPLY of your “fashion-containing” keywords. In other words, how many sites already provide content for the keywords that we found in your demand window?

In your supply window, load up AltaVista or Google...

OK, let’s continue the “fashion” supply research example. Once we do this, we’ll be ready to start pruning.

Use AltaVista or Google in your supply window (Window #2) to search for each of the “fashion”-containing keywords that you found in your demand window. Yes, do a search for each keyword. It is a bit tedious, but the research will pay off.

First, though, let’s create a master keyword list. Do this either in a simple text file, or via a database or spreadsheet program.

Whatever you decide, use a master keyword list. It will evolve into the master blueprint for your entire site. If you follow these instructions, the site will almost build itself!

OK, here’s what to do with your master keyword list. Create four columns and label them keyword, demand, supply, and supply site info. For each “fashion”-containing keyword in your demand window:

  1. Enter the keyword itself into the column labeled “KEYWORD” -- copy-and paste to avoid typos.
  2. Enter how many times it is searched (info that you found in the DEMAND WINDOW) into the DEMAND column.
  3. Enter how many sites Google or AV finds (in your SUPPLY WINDOW) in your column labeled SUPPLY.
  4. Read the listings for the Top 20 sites that Google or AltaVista returns for each keyword. Make brief notes in the fourth column, SUPPLY SITE INFO -- no need to visit the sites yet (perhaps just a quick click to the home page if you need a bit more info). Just get a flavor for the kinds of sites that each KEYWORD search delivers.
I’ve started your MASTER KEYWORD LIST for you.
fashion 13,389 1,951,256 See NOTE
  NOTE: “Fashion” is too general. Don't bother researching this word for products/services. The real opportunities lie in the niches, in topic keywords that have more specificity.
fashion model 1,701 13,231 information about models, agencies, sites about a specific model or nationality
fashion designer 1,676 21,307 Barbie designers (!), various “name” designers
fashion magazine 1,428 8,813 online and offline fashion mags, eye-ware magazine
fashion design 1,356 27,105 Schools, colleges, and internships; designers selling fashion designs

Add as many notes as you like for supply site info. I’ve kept it very brief here, since it is only an example.

Finally, make two more columns, one labeled possible partners and the other called ideas for content. Time for some in-depth, professional, “supply window” research.

One way to review the results that AltaVista returns is through its “editorial” section. To find editor-reviewed sites (as opposed to spider-generated results), you can either do a direct search by typing in a keyword or you can go through a particular category to find directory listings.

Google, too, sends you to their version of a directory. On the home page, click on the link “Google Web Directory”.

You could also use Yahoo! if you like directories. Google uses Open Directory and AltaVista uses LookSmart to power their directory results. Yahoo! rounds out the “Big 3 Directories”

Below the directory results, you get the top search results from the Search Engine itself, ranked in order of relevance to the search term (these are the results that you skimmed for supply site info). The rankings here are determined purely by computer algorithms that analyze gigantic spidergenerated databases of Web pages.

Review as many of these sites as you like. I’d suggest at least the first 10-20 sites. But you may find merchants in need of traffic help (i.e., you!) deeper down.

As you get into this in-depth research, you’ll notice three types of sites.

  • irrelevant 

  • for whatever reason (off-topic, geographic, lousy site, etc.), they just don't fit. Skip these.
  • merchant 

  • in possible partners, enter what kind of merchandise they sell. If they have an affiliate program that fits your concept, enter the URL of the “join page” for the affiliate program of that merchant. These are indeed possible partners. Even better, you’re automatically organizing the possible partners according to each keyword -- so you are already preplanning each Keyword-Focused Content Page’s “in-context” text links!
  • content 

  • these sites are your direct competitors. They make money through banner ads and affiliate programs, too. And good news!... They’ll speed up your learning curve by giving you a lot of information. Why? Because they've already done a ton of work for you! Here’s what to do
    • As you review these content sites, you may get some great ideas for content on your own site. Enter these ideas into the ideas for content column.
    • Browse the site, drilling down into the content. Click on the banner ads and text links, following these links out to their destinations, to see what kind of merchants that they have chosen as affiliate-partners. Or perhaps it’s a straight advertising deal -- make a note of these merchants as potential advertisers, too. If a given merchant fits your concept and has an affiliate program, enter the kind of merchandise it sells, and the “join page” URL, as you did just above.
QUICK TIP: It can be a tedious pain to look for a link to a merchant’s affiliate program. Some home pages are quite crowded. Here’s how to find it quickly
  1. See if you can find reference to it with a quick scan of the top, left and bottom navbars (graphic or text links). If not
  2. Do a quick find on the home page. Press on the control+f keys on your keyboard (command+f if you are using a Mac). Then enter “affil” (the first few letters is fine and reduces chances of a typo) into the box of the window that pops up. Try also for “assoc” (short for “associate”) and “refer” (short for “referral” or “referrer” program).
  3. Use their search tool or online support chat (if they have one) or 1-800 line, or send them an e-mail. If they don’t have an affiliate program, ask if they are interested in buying pay-per-click advertising (more on selling pay-per-click advertising a bit later in this discussion)
If you still can’t find it after that, forget it. They probably don’t have an affiliate program.

QUICK TIP: You will tend to find merchant sites via the engine’s “directory listings” and content sites by reviewing the top 20+ search results.

Continue on for the remaining keywords, until you have completed all six columns for all of your high profitability “fashion”-containing keywords. Expected results?

  • lots of good content ideas for the site
  • some good leads to merchants who could need pay-per-click advertising from you a bit later
  • a few merchants who have affiliate programs (but the real motherlode for affiliate programs will come in chapter 4!).

I can’t over-emphasize the importance of your master keyword list. Your entire site, including its most profitable directions, lies in this blueprint. If you find creating your own list (with a database or spreadsheet program) to be too daunting, and if a text list is too awkward, consider “Site Build It! Manager” software, which is included in Site Build It!

A powerful automator, work-organizer and time-saver, it makes the entire master keyword list child’s play.

How? It does the demand, supply and breakout windows (we talk about breakout below) for you automatically, turning hours of work into minutes, as it builds and researches an entire master keyword list for you. it even calculates the profitability of every keyword automatically. Its Find and Sort functions turn it into a powerful, high-yield tool.

For more information about Site Build It!, and to see screenshots of the awesome Manager in action, download the free SBI! Action Guide.

Overture’s Suggestion Tool and/or 7Search’s Related Keywords tools in your demand window generated many “fashion-containing” keywords, along with the DEMAND for each keyword.

And your supply window’s AltaVista or Google and/or Overture revealed the number of sites (i.e., the supply of sites) that provide information about each keyword, as well as a lot of leads to possible merchant-partners and even some ideas for content.

Now it’s time to pick the keywords with the best profitability. These will be the keywords with high demand (i.e., tons of searches according to the Overture Suggestion Tool) and low supply (not too many sites found at AltaVista or Google).

Eliminate any words that appear too competitive (i.e., supply is too high in Window #2 or bidding competition at Overture is too intense), especially if they are not searched upon very often (i.e., demand is low in Window #1). And especially if there does not seem to be many possible partners for it!

For example, notice that “fashion school” was only searched for 207 times in the previous month at Overture. Let’s say that your AltaVista search returned 10,000 sites. Not a good combination. In fact, though, it returns only 996 matches -- so even though it’s not requested so often, you should consider including it in your site since the competition is so light (i.e., demand:supply ratio is pretty good).

Your best words would have high demand (i.e., high Overture numbers) and low supply (i.e., low supply of competing sites turn up in your AltaVista or Google search, or the bidding competition at Overture is low).

This is a rough protocol, so don’t become a slave to it. Follow these general guidelines.

  1. Only eliminate the worst combinations of high supply and low demand and low number of possible partners.
  2. When you’re ready to write your site, start with the keywords that have the best combination of high demand and low supply (especially the ones that you really enjoy and know!) and a good number of possible partners.
  3. As you start to see patterns for the kind of sites that appear in your supply sites and possible partners and ideas for content notes, you’ll refine your Site Concept. Ultimately, you’ll create Keyword-Focused Content Pages that
    • fit with your final Site Concept
    • have a good supply/demand ratio
    • have a good number of potential partners
    • that you enjoy writing about.

By now, you very likely have enough keywords to keep you busy for a while. If so, give this a quick read and move on to the next section. If you need more high-profitability keyword topics, or if you just want to be thorough, work through this third and final WINDOW. It just might affect the final concept that you refine and the domain name that you select.

It’s easy to get “concept- keyword- bound,” i.e., tied to your basic Concept Keyword, “fashion” in our ongoing example.

But the money is in diversity, in developing a wide variety of different keywords, and then building Keyword-Focused Content Pages (KFCPs) that deliver high-value information. Those pages attract targeted customers, who then click through to your merchants. In other words, we started with a basic Concept Keyword like “fashion.” All the brainstorming and pruning revolved around that word.

Want to accumulate more information about the intensity of the competition (i.e., the SUPPLY of keywords) for top rankings for your keywords? Use Overture.

Overture is another good indicator of competitive SUPPLY. It is a Pay-Per-Click Search Engine, so the companies you find are serious companies who do some research and are willing to pay for listings. They also tend to be a bit more marketing-savvy. So you'll get useful info here. There are a lot of other Pay-Per-Clicks, of course. But since Overture has been around the longest, bid prices have had more time to rise closer to "true market value."

Search for "fashion model" at Overture. At the time of this writing, the winning bid to have the top spot on this search results page is $0.15 (where it says "Cost to advertiser" at the end of the description for each site -- if you don't see a price, then the "regular" Search Engine algorithms have simply returned that site for free -- you can have that spot by bidding a penny!).

On the other hand, "fashion designer" costs $0.25 to be #1 in the search results. This makes sense, since our AltaVista research showed that there were many more sites about "fashion designer" than "fashion model" (i.e., greater competition).

Want another sign of competitive SUPPLY? Note how many sites bid for each keyword. For example, 15 sites bid at least one penny for "fashion model." And 16 sites bid for "fashion designer." Pretty close, in this case. Expect some big price gaps in the bidding for "fashion designer," which has a much higher #1 bid.

Now remember, companies who pay for keywords are serious about their businesses. They are either merchants or content sites determined to build traffic. Visit the Top 10 sites (do 20 if you're feeling ambitious!).

If it's a "Merchant site," it's more likely to have an affiliate program than usual, since it's already savvy enough to "pay per click." If it does have an affiliate program that fits your Site Concept, enter what kind of merchandise they sell and enter the URL of the "join page" into POSSIBLE PARTNERS for that keyword.

If it's a content site, review its content and follow the links out in the same way as outlined above -- add to your POSSIBLE PARTNERS and IDEAS FOR CONTENT columns. Some of the content sites will be serious affiliate sites, so pay careful attention to what they are doing.

Repeat the process for all of your HIGH-PROFITABILITY "fashion"-containing keywords.

OPTIONAL: While you're doing Overture research, create a second list. Let's call it your Overture BID-FOR-KEYWORD LIST. Let's label the first column "KEYWORD" again. Now add 23 more columns to the right of KEYWORD (yes 23, but don't worry -- as a SBI! subscriber, the Manager has already done all this for you). Here's what to do for each of your HIGH PROFITABILITY keywords: 

Label the first two columns to the right of the KEYWORD column "Price I Should Bid" and "Buys #" -- leave them empty for now
In the next column, enter the number of sites that have bid AT LEAST A DIME (minimum bid at Overture) for each keyword (ex., let's say that you do a search for "fashion model" and you find that 15 sites bid at least one dime for "fashion model" -- enter "15").

Now, in the next 20 columns, enter the price for the "Top 20" search results spots (searchers are unlikely to scan any result past #20 -- so bidding for a spot beyond #20 is a waste of time). In our example, since only 15 sites have bid for "fashion model," you enter these bid prices in the first 15 columns -- leave the last 5 blank.

Now, back to those first two columns to the right of your KEYWORD. Enter the best price you should bid in "Price I Should Bid". And in the next column ("Buys #"), enter what spot in the search results that bid will yield (Site Build It! Manager calculates this spot automatically).

If this seems like a lot of work, it's really not. And with Site Build It! Manager, it's quick and easy! Site Build It! Manager features powerful pay-per-click functionality. The Manager contains a BID-FOR- KEYWORD LIST for every significant Pay-Per- Click engine to make your job as fast and profitable as possible. It automatically researches all the bids at all the engines, showing you where your best bid should be. And it automates mass-submissions to the major Pay- Per-Clicks, too. Now it only takes minutes to do what previously took days. (We'll cover more info on bidding for keywords at the Pay-Per-Click Search Engines on chapter 9.)

More information about Site Build It!, including the Site Build It! Manager tool.

As we'll see near the end of this discussion, the Pay-Per-Clicks can be an extremely effective way to build traffic -- we'll cover some simple strategies for bidding that will enable you to get the most "bang for your buck (or dimes!)". You can delay this step until then, if you prefer.

One special note: If your search on a keyword returns sites that seem inappropriate (in AltaVista or Google or Overture), it's likely that your keyword does not reach the people you thought.

For example, let's say that you want to write a page about how to price products - this page is meant to show e-commerce merchants how to price new products. You decide that "price" is a good keyword. Do a search with the Overture Suggestion Tool for the word price. 

The results are interesting. Seems like a lot of people search for car prices and airline ticket prices on the Net. Remember, though, your target market is not looking for a great car deal or a cut-rate price on trip to Europe, they are trying to figure out how to set a price on their products. Double-check this hunch by doing a search for "price" right on the Overture engine.

At the time of this writing, it costs 62 cents for the number one position. And note that the top listings are all aimed at helping consumers find the lowest prices for commodity type products. In other words, people searching for the keyword price are not business folks looking for "pricing" info. They are consumers looking for deals.

Save yourself time and money, "price" is not a good word to focus on. Nor is any word that turns up irrelevant results on the Overture Suggestion Tool and Search Engine.

Now repeat this procedure for the keyword "pricing", BINGO! This is the RIGHT word. 

Site Build It! Manager automatically runs a complicated mathematical formula that calculates the profitability of each keyword. It also enables you to sort your keywords according to profitability, quickly allowing you to focus on the most profitable words immediately.

Actually, it does much, much more than that. It uses all the techniques outlined in this chapter 3 to build and research your entire master keyword list. Days become minutes.

For a "big picture view" of how SB! (which includes the Manager tool) and the 10 step process work together, download the free SBI! Action Guide.

Let’s breakout a bit. What we need is a good sharp knock on the sides of our heads, so that we can come up with keywords that are related to “fashion” but don’t contain the word “fashion.”

To develop related keywords for your special Concept Keyword (“fashion” in this case), use the JimTools’ Keyword Research Tools

See where it says “Research Keywords”? I recommend that you select Google (a Search Engine) and/or LookSmart (a directory) for your keyword research

This Research Tool is great for finding words related to your Concept Keyword.


While the Overture Suggestion Tool gives you all the search terms with “fashion” in it when you enter “fashion,” the JimTool “breakout” brainstorms related words that do not necessarily have “fashion” in them.

You can then use those new keywords to brainstorm and prune some more keywords in your demand and supply windows. So this tool is a good source for more high-profitability topics for pages on your fashionoriented site.

One special note about our breakout brainstormer. Don’t reject words outright, if you ask yourself “How does this fit in with my target market?” you might be surprised! It’s an amazing idea sparker.

Let’s give Jim’s tool a whirl.

Enter “fashion” into one or more of the JimTools’ Keyword Research Tools. This returns the following words related to fashion (irrelevant results have been deleted)

discount fashions
fashion outlets
fashion show coordinator
fashion show producer
fashion show production
hair and make-up artists
ice skate fashion
international model scout
model bookings
runway models
show producer
skate wear
skating fashions
velvet elegance
winter styles
women's clothing

Use these words in two ways

  1. Use the ones that fit your Site Concept “as is” to create more Keyword- Focused Content Pages, (ex., a Web page about “winter styles” or “women’s clothing”). Add these to your master keyword list and complete the demand, supply, supply sites, possible partners, and ideas for content columns for each one.
  2. Extract “General Keywords”, like “discount” and “outlets” and “clothing” and “styles”. Feed these fashion-related “concept-level” words back into your demand (#1) and supply (#2) windows to brainstorm and prune a whole new series of high-profitability keywords.
Add these to your master keyword list, too. (Or start a new master keyword list for any “concept-level” keyword that is different-and-strong enough to stand as a separate site.)

For example, “outlet” generates
3851 factory outlet stores
972 outlet mall
708 outlet stores
640 factory outlet

So “factory outlet stores” would be an excellent topic to include (especially since it includes “outlet stores” and “factory outlet” within it for a total of 5,199 requests!).

You can keep right on breaking out in Window #3, then brainstorming in Window #1 (demand) and pruning after doing research in Window #2 (supply). You will really come up with original, non-obvious keywords and affiliate programs that are right for your target market and that are part of major new directions related to fashion, but that don’t contain the word “fashion.”

You may even discover a concept that is so strong that you decide to adjust your first concept, or even replace it with this new one!

Let’s get out of the three windows for a moment. They have focused on the keyword end of brainstorming.

KEYWORD END.............………………..CUSTOMER END

Now let’s look at the customer end. Get into your visitor’s shoes. Answer these questions

Here's another way to breakout. Use this really interesting Search Engine... 

On Ixquick, a site gets one star for every major Search Engine (ex., AltaVista, HotBot, etc.) that scores it in their Top 10 (i.e., on Page #1 of search results). So it's a fast way to check all the major engines at the same time. Any site on the first page of Ixquick search results, with three stars or more, is doing great. These sites know what they're doing and are not there by accident. Two stars is good. One star could just be a fluke.

Search for "fashion" at Ixquick. At the time of this writing, scored tops with five stars. Click to their site. Then go to the menu of your browser:


This shows the HTML source code for this page. Look for the "META keywords tag" within this page's HTML This site makes a common mistake of listing tons of different keywords. But that's OK,. they've done a lot of brainstorming for you!

Then repeat the process for the next site on the first page of Ixquick search results. Add the next set of META keywords to your existing list. Repeat until you're getting mostly duplicate words - that's the sign that you've exhausted this breakout technique. Once you're done, you can use these words in the same two ways as outlined above for JimTools:

1) Use them "as is" to create more Keyword-Focused Content Pages. Add these words to your master keyword list.

2) Extract "General Keywords" and feed them back into your demand and supply windows to brainstorm and prune a whole new series of high-profitability keywords. Add these words to your master keyword list, too.

As I said, sites with two stars or more know what they are doing (the more stars, the better they are). They are either merchants or content sites determined to build traffic. Visit the Top 10 sites that also have at least two stars.

If it's a merchant site, and if it has an affiliate program that fits your Site Concept, enter what kind of merchandise they sell and enter the URL of the join Page into possible partners for that keyword (as explained above). If it's a content site, review its content and follow the links out in the same way as outlined above -- add to your possible partners and ideas for content columns.

Repeat the process for all of your high-profitability "fashion"-containing keywords. 

  • Who are they?
  • What are they trying to do?
  • What other stuff do they look for?
For this discussion, we’ll use our pricing example that we already explored briefly. Why not “fashion”? Because I know nothing about fashion. Up to now, you’ve learned techniques that anyone can use for any topic. But, for this part, you do need to know your customer and your concept.

So I’m using an example that I know. In this example, the concept is to create a site that is all about pricing. It’s something that I know a lot about and enjoy. I’ve done my prep actions. So I am already an affiliate of because Make Your Price Sell! (MYPS!) is a perfect fit for my concept. I’ll also provide links to good pricing books at an online bookstore, as well as other related vendors.

Let’s assume that I’ve “three-windowed” my Concept Keyword, “pricing,” to death. Now I want to approach things from the customer end. This empowers me to come up with keywords that go way beyond the keyword end. And that’s where the money is.

First, let’s answer the visitor questions that we posed earlier.

Who are they?
Writers, software companies, manufacturers in any industry you can imagine. I’ll come up with a lot more answers and then figure out how to reach them. I’ll be specific and break them down into niche segments. What do they do? What kind of things would they search for at a Search Engine that is related to their occupations?

What are they trying to do?
They are looking to sell their products or information and have no idea of what they should charge for their product. As an affiliate of SiteSell, I know that MYPS! can help them, they just don’t know it yet.

So, yes, I’ve worked on obvious words like “pricing” and “pricing software” and “pricing” together with their industry, and so forth. And I’ve figured out every way that they could possibly search for that information (ex., “setting a price,” “how to price”) and I’ve even run those through windows #1 and #2!

What other stuff, besides pricing, do they look for?
They’ll look for anything that is related to their business. Figure out what problem your target market is trying to solve when they do a search. Just trace their steps as they develop their product, write their sites, build traffic, take orders and ship product. Intercept them with your message. What words would they look for? Your site must solve that problem.

An example, what’s a common issue for people selling products on the Net? “Fulfillment,” just to name one. 

  • Taking orders
  • shipping
  • product development
  • market research
  • feasibility studies
  • writing sales copy
  • credit card processing
  • shipping
to name just a few others.

There are so many starting points that the head spins. Anyone looking up terms like the ones above will also have a need to price products more effectively. They qualify themselves as serious business people with serious needs. Exactly the right kind of people for MYPS!.

So I’ll intercept them when they search for, let’s say, fulfillment-related topics, provide them with great content about fulfillment, and then also introduce them to the concept of pricing. I’ve added a whole new major direction, and income stream, to my site simply by thinking about my target’s other needs.

To show you how this can grow quickly, let’s continue my “new direction for pricing” example. I click to JimTools’ Google keyword tool and enter “fulfillment”.

Here is a partial return:

call center
call monitoring
call center catalog
catalog operations
consumer services
coupon processing
direct mail
electronic marketing
information systems
Internet marketing
lead management
mail order
merchant accounts
order entry
rebate fulfillment
refund promotions
sales promotion
small business
venture capital
web sales
From here, I’ll extract “General Keywords,” like “catalog” and “fulfillment” and “sales” and “customer service” (just to pick a few). Then I’ll feed these “concept-level” words back into Windows #1 (demand) and #2 (supply) to brainstorm and prune a whole new series of high-profit-potential keywords. Add these words to your master keyword list, too.

For example, if I feed “customer service” into my demand window, I’ll get:

4609 customer service
1025 customer service training
195 aol customer service
192 customer service week
180 live customer service
171 web customer service
157 customer service skill
135 customer service software
108 online customer service
104 at&t customer service

Please note that this new direction, this great group of profitable words, is not about pricing, but they are perfect for our target market of serious business people with serious business needs.

Are you thinking “What does fulfillment or customer service or sales have to do with Make Your Price Sell!?" Absolutely, positively, EVERYTHING.

Am I suggesting that you fool business people who are looking for information about these topics? No, not at all. If someone is searching for “fulfillment”, he already has a product. A product that needs a Perfect Price.

Obviously, Keyword-Focused Content Pages about pricing are much more tightly targeted to the Make Your Price Sell! (MYPS!) product. It’s easy to write a good page that ends in a recommendation to visit MYPS!. And of course, this is a “must do.” It's easy and effective.

But let’s say that someone just found my page about order fulfillment. It’s a terrific high value page that delivers just what she was searching for. But how to lead that into a click to MYPS!???

Remember, preselling is really about selling yourself to your customer through great content. So, once I have pre-sold with great content about fulfillment issues on the Net, I lead into a few closing links.

First, I join the program of a good fulfillment company. I provide a link to them.

Then, I add a link like this

Before you can fulfill orders, you have to sell, of course. The generally recognized BIBLE of Net-selling is called "Make Your Site SELL! 2002." Highly recommended.

And I’ll follow that link with this one

And before you can sell, your price has to be right. I have found a pricing technology that has been receiving kudos from experts who are on the cutting edge. Make Your Price Sell. I highly recommend it. See what you think

Our target customer does not necessarily have to be looking for pricing info, if we can intercept him in any of his daily needs, we can make him aware of this wonderful pricing product that he will realize he needs.

Bottom line? If your keyword attracts your target market, there is always a way, with just a touch of creativity, to stretch him to other products that are likely also to fall within his “list of needs.”

Take three little windows, demand, supply, and breakout. Approach matters from two different directions, from the keyword end and the customer end. And you’ve got a great list of profitable content, almost ready to write itself!

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