|Everyone, absolutely everyone, has a special interest,
a passion. Everyone knows something that is of value to others. Something
that others on the Net want. Passion makes work fun and easy. What is it
that you love to talk about? Read about? A hobby? What do you do for fun
and games? What are your natural talents?
Don’t forget to look right under your nose! What special body of knowledge
have you learned from your job? What do you do day after day, without even
thinking about it (ex., child-rearing, taking care of sick parents, renovation
contractor, customs inspector). Think about what you do in a typical day,
and what you’ve learned from it. What sections of a book store or a magazine
shop do you automatically gravitate toward? What kind of TV shows do you
tend to like most? Movies? What activities do you enjoy most about your
current occupation? Is it research? Helping customers achieve their goals?
Managing other people? Teaching or explaining things to others? Making
a process easier? Marketing products?
Problems are also a good source for ideas, because problems need solutions!
What bugs you? What’s tedious? What does not work? We all encounter obstacles,
problems, nasty people in the course of whatever it is that we do every
day. What are the three biggest problems in your work place? What are your
biggest pains as a parent, or as a step-parent, or as a gardener (etc.,
Your mission, and it is not as easy as it sounds, is to find a subject
that you really know and like.
Here are a few examples of starting points to get your neurons firing.
|Antiques and collectibles
|Arts & Crafts
||Research and Development
Take your time on this -- the final concept will, after all, form the
foundation for your affiliate business. So, now that you have read this
far, review all the above brain-stimulators with pen and paper (or keyboard)
Write down concepts as they hit you -- make as long a list as you can.
Don’t censor yourself. Just write down ideas for Site Concepts as they
Next, pick the three concepts that you love the most and that you think
would have some appeal for others -- this is your “short list” of Site
Concepts. Remember... if a concept really turns you on, you won’t be working.
You’ll be playing. So focus on topics that you love.
You are now at a critical loop point. What do I mean by that? Well,
at this point, there is no way to tell you which Site Concept to pick.
You definitely know which Site Concept excites you the most, but you have
no idea which one is most profitable. You do not have enough information
yet. Simply start with the Site Concept that excites you the most. As you
accumulate more information during chapters 2, 3, and 4, grow your concept
so that you maximize its profit potential.
For example, let’s say that your passion is the Renaissance artist,
Sandro Botticelli (1445-1510), a highly individual and graceful artist
who fell out of fashion and died in obscurity. (Hey, in art, ya gotta be
good to die broke!) It’s your passion to give this man his due on the Net.
At first glance, the focus is rather narrow. It might be difficult to
develop enough high-profitability topics to attract sufficient traffic.
And there may not be many affiliate programs to develop a good income stream.
On the other hand
Do you stop at Botticelli?
that may not matter to you -- the passion may be primary, while the money
is secondary to you.
since you really are an expert, you just may succeed in developing tons
of Keyword-Focused topics to be able to create lots of high value Keyword-
Focused Content Pages about Boticelli. You may end up “owning” this niche.
And, while completing the prep work, you may discover:
a superb art gallery that specializes in Botticelli, but who gets zero
a stock photo service that features a comprehensive selection of Boticelli
a Botticelli museum in Florence
The stock photo service has an affiliate program. You set up a private
referral arrangement with the other two. You’re in e-business heaven!
you conclude that, while you love Boticelli, there is not enough income
potential for this narrow niche. So you expand it. How far?
Or do you grow your idea to include all Renaissance
Or do you grow your idea to include all artists?
Or do you grow it into a comprehensive
Of course, you don’t have to go “the whole hog” all at once. You can
start with Boticelli and widen the scope of your site over time.
How big should you grow your Site Concept? How much should you change
it? Only you can decide. And you’ll be able to do that when you finish.
Chapter 3 -- Develop high-profitability topics
Chapter 4 -- Grow, Prune and Group Best Affiliate Programs
If the financial potential seems limited after you have finished the
above, you have three options:
||Expand the concept -- make it more general. But remember... you don’t
have to start huge. Build it over time.
||Loop back to this point and try the next concept on your “short list”
of Site Concepts.
||Recognize that you’re “in it” more for the passion than the money.
It’s all up to you. Let those creative juices flow. A word of caution,
though. Before you decide on your final choice for Site Concept, read Chapter