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Chapter 1 Section C

 PREpare not REpair


ďBy failing to prepare, you are preparing to fail.Ē
-Benjamin Franklin (1706-1790)

You have just arrived at the most important part of your entire affiliate business. Yes, I know some of you havenít started yet. And I know you really want to get Going! Your start will be delayed if you prepare everything before you begin. But once you have completed preparations, youíll roar ahead. Thereíll be nothing to repair or repeat once you launch.

Most people fail in any business because they donít plan adequately. Thatís three times as true for an Internet business and five times as true for what you are about to do. Hereís why

If you pick the wrong concept, if you develop the wrong topics, if you pick the wrong affiliate programs...

Youíll get the wrong results.

This part of the Affiliate Masters Course focuses on what you need to do first. It guides you past the barriers and hazards and sets you on the road that is right for you.

Your road to success.

You are embarking upon a truly rewarding journey. Have no doubts -- this is ďwinnableĒ e-commerce. Itís totally under your control.

What you are about to read is likely a radical departure from what you have been doing. Take your time and read carefully; receive the key to becoming an affiliate success.

You have already started your journey in the right direction by completing the first preparatory step: Understand preselling and its Effect on Conversion Rates (Section B). This step is the foundation for all future actions.

There are 3 more prep steps:

  • Brainstorm Your Site Concept (Chapter 2) 

  • Brainstorm a high-potential idea. Discover the best site concepts for you. Then narrow it down to the one with the most potential. Remember, it takes just as much time to build a low-potential business as a high-potential one. So invest the time now to maximize your returns later.
  • Develop High Profitability topics (Chapter 3) 

  • Develop hundreds of possible Keyword-Focused topics for your concept, then narrow them down to the ones with the most profitability. Relax, itís a snap once I introduce you to a few Net tools.
  • Grow, Prune and Group Best Affiliate Programs (Chapter 4) 

  • Hereís where it starts to get fun. Based on the concept and topics that you developed, pick the affiliate programs that excite you and that fit your concept.
Donít rush through the preparation chapters. They are easy -- so itís tempting to zoom. Donít. Even though they are not difficult, they do require thoughtful consideration. Remember, Itís a process. Take as much time as necessary to do each chapter properly. There is no stopwatch ticking. Some careful planning and fine-tuning will pay you big dividends down the road.

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